This presentation was done in a small group and centered on a research trip to the Berlin Trade shows of 2013. From our own primary research we were able to identify forthcoming  trends under the categories of 'creative direction', 'print and graphic', 'visual merchandising' and 'menswear'. The presentation then goes on to discuss how these trends would be implemented into the Ted Baker menswear brand, considering their current marketing and retail theatre strategies, and the effective development of these for the season.